PROUD | THE SCENT

We at PRIDE+GROOM are obsessed with PROUD. We've spritzed the dogs and anything else that would sit still since first completing the formula. It’s fresh, unusual, and just like your dog, an instant mood lifter. If we were sentimental, we’d say it smelled like unconditional love. But we’re not. Although, to be fair, it kind of smells like unconditional love.